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2016 Means Change

Eric Bryant


Abstruse began as a risk. Every tee printed has been a risk. This is another risk being taken in hopes of further growing the brand. It's difficult to improve without taking risks.

I have been operating Abstruse for 5 years with the help of BigCartel. BigCartel has served me well but I need more. For the past couple of months, I've felt limited to what I could do with the shop. From design elements of the website to bettering the overall experience for you. I've felt stuck, adding in code myself to try and make the website better. But that wasn't enough. I need a place with more resources, opportunity, freedom, and most importantly, a better place for you. This makes Shopify the new home for Abstruse Apparel. One major addition is customer accounts. No more typing in your information every time you place an order. Now, just login and order! Simple as that. Below is a complete list of upgrades.

  • Customer accounts
  • Payments are no longer directly through PayPal (PayPal is still accepted)
  • Cheaper shipping rates
  • SSL Certificate (better security for you)
  • Faster loading times + checkout
  • Fully responsive website
  • Endless possibilities

I hope you find these changes as essential as I do. If you have any questions or concerns, feel free to shoot an email directly to eric@abstruseapparel.com or via the contact page

Much love,
- Eric



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